Google Analytics Services (GA4)

Convert Information Into Useful Steps That Boost Your Profit

How Does Google Analytics Work?

Google Analytics collects data from your website or app and provides insights about your business. We capture data using JavaScript measurement code (also known as tags) that is embedded on every page of your website.

Whenever a visitor visits her website, the tag collects pseudonymized information about how the user interacts with the page, such as number of visitors, page views, bounce rate, and average session duration. Collect. The data collected is processed in Google Analytics Marketing Reports.

In October 2020, Google announced a major system upgrade with Google Analytics 4. To better understand Google Analytics, read more about the latest updates below.

What You Need To Know About Google Analytics 4

Historically, Google’s code analyzes sessions and groups user interactions within specific time periods. GA4 brings a new event-based data model that enables cross-platform tracking and AI-powered insights and predictions.


Google Analytics 4 employments a essentially distinctive information structure and information collection rationale to track objectives more effectively.

This upgrade will allow businesses and website developers to fully understand the customer lifecycle, easily process user data deletion requests, and prevent fake traffic.

Migrating to GA4? Our ITLozy Analytics experts offer Google Analytics consulting services to help you manage your Google Analytics. Contact us to learn more about our analytics services.

Why Your Business Needs Google Analytics Services

Ensure Accurate Data Tracking and Improve Website Performance

Data is king in today’s digital environment, and businesses rely on digital marketing insights from Google Analytics to understand customer behavior and unlock valuable growth opportunities. This means Google Analytics for agencies is a worthy investment in your business’s success.

Website Analytics Services Allow You To:

Understand Your Audience

Analytics services provide useful insights about website visitors, including demographics, browsing behavior, and interests. This Google Analytics digital marketing data helps Google Analytics agencies adjust their marketing strategies to better meet the needs of their target audience.

Track and Optimize Website Performance

Google Analytics digital marketing solutions allow you to track important metrics such as page views, bounce rates, and conversion rates. By monitoring these metrics, analytics agencies can help you identify opportunities for improvement, optimize user experience, and maximize conversion rates.

Measure Marketing ROI

It can be difficult to know which strategy will give you the best results. The Google Analytics service allows you to track the performance of your marketing efforts and see if you are meeting your goals. This data allows you to optimize your marketing spend, allocate resources effectively, and achieve greater ROI.

Launch Effective Marketing Campaigns

Properly managed Google Analytics can increase your website's visibility and help you learn more about your potential customers. Google Analytics companies thoroughly analyze Google Analytics digital marketing data to develop more effective and targeted campaigns that drive traffic. Contact a Google Analytics consulting expert today.

Study Your Competition

Google Analytics digital marketing reports give you insight into how your competitors' websites are performing. See how your traffic is moving, the number of unique sessions, and more, and stay ahead of your competitors with digital marketing data from Google Analytics.

Enhance eCommerce Tracking

Analytics services allow e-commerce companies to understand customer preferences, identify bottlenecks in the purchasing process, and improve the overall shopping experience. Analytics agencies use insights to create funnel-based ads to attract traffic specifically searching for products.

Conduct Cross-Platform Analysis

A big benefit of Analytics as a Service is that you can leverage the expertise of Google Analytics consultants to interpret the value of data collected by various platforms and optimize your marketing efforts. Also, analytics agencies can assist you select the most excellent channels to reach your target gathering of people.

Stay Up To Date on the Latest Developments

Authorized Google Analytics service providers will receive newsletters and advance notifications about new GA features. This means that by working with analytics consulting experts, you can stay informed about the latest GA developments, features, and reports. Additionally, analytical consultants can help you plan and prepare accordingly.

Make Sound Business Decisions

Google Analytics consultants not only perform their jobs, they also train their teams to read, understand, and take informed action on reports. Have questions or concerns? A dedicated analytics provider can also help clarify confusing terminology, metrics, and other information.

ITLozy’s Google Analytics Services

Make strategic decisions about marketing campaigns

Whether you’re a small business owner looking to gain insight into how users interact with your website, or a business looking to launch more targeted campaigns. , our Google Analytics agency provides comprehensive analytics services to help you make informed decisions.

Our website analytics services include:

Google Analytics Setup Service

ITLozy's analytics experts can help you properly set up and implement your new or existing GA account. Our analytics consultants will ensure that your account is correctly configured and implemented on your website through the Google Analytics setup service, and generate actionable insights.

Google Analytics Audit Services

Need a health check for your GA account? We offer comprehensive Google Analytics auditing services to ensure your Google Analytics strategy is free of errors and gaps. Once the audit is complete, your Google Analytics consultant will provide you with a detailed report with clear action points.

Google Analytics Consulting Services

Ensure data reliability with Google Analytics consulting services. Our Google experts analyze and interpret your existing data, evaluate your Google Analytics strategy, and recommend solutions to increase interactions and conversions.

Conversion Rate Optimization (CRO)

Our analytics consultants and CRO experts are here to help you every step of the way. We provide data-driven Google Analytics audit services and his CRO solutions to ensure that strategic changes benefit your business.

Why Choose ITLozy for Your Google Analytics Service

Industry Expertise That Drives Success

Have trouble choosing a Google Analytics service provider?

ITLozy is one of the leading Google Analytics companies trusted by executives responsible for Google Analytics marketing efforts. Our Google Analytics-certified consultants provide world-class GA support and guarantee valuable data insights.

Here’s what you can expect from our website analysis services:

Certified Google Analytics Partners

You can build a trusted relationship with a reputable Google Analytics partner. ITLozy's Certified Google Analytics Consultants are vetted by Google, so you can be sure you're working with an analytics firm that has the expertise you're looking for.

Cross-Industry Domain Experience

Our Google Analytics firm works with all types and sizes of businesses. With a deep understanding of various industry needs and trends, our Google Analytics experts can create unique solutions for specific challenges.

Comprehensive Intelligence Reports

We perform Google Analytics audit services, studying overlooked GA reports to provide you with key business insights and strategic recommendations to accelerate business growth and help you succeed.

Fully-Managed Marketing Campaigns

Do you need professional services from Google in addition to analytics services? We offer full-service digital marketing solutions to help you realize the full potential of your agency analytics. Discuss your requirements with a Google Analytics consultant today.

FREE Marketing Proposal

Looking for a better way for your agency to get the most value from your analytics? Our analytics agency offers free marketing suggestions to help you visualize your digital marketing path. Get started today with Google's professional services. We're ready to put your data to good use.

Real Results

ITLozy is one of the award-winning Google Analytics agencies with a proven track record. We use agency analytics to implement growth-oriented marketing strategies and compete effectively in the online marketplace.


Google Analytics 4 (GA4) is the latest version of Google Analytics, introduced to provide more advanced analytics capabilities and adapt to the changing landscape of digital marketing and user behavior.

While Google recommends transitioning to GA4, Universal Analytics (UA) will still be supported for the foreseeable future. However, it’s advisable to start using GA4 alongside UA to familiarize yourself with the new features.

To set up GA4, you need to create a new GA4 property in your Google Analytics account. Follow these steps:

  1. Log in to your Google Analytics account.
  2. Click on “Admin.”
  3. In the “Property” column, click on the dropdown and select “Create Property.”
  4. Choose “Web” or “App” depending on your tracking needs.
  5. Follow the setup instructions provided by Google Analytics.

Yes, GA4 is designed to track both websites and mobile apps. When creating a new property, you can choose the platform (web or app) based on your tracking requirements.

GA4 has enhanced privacy features, allowing users to control data retention settings and comply with regulations like GDPR. It’s important to review and configure your data retention settings based on your privacy policy and legal requirements.

Events in GA4 represent user interactions with your content. Events can include clicks, pageviews, video views, and other user actions. GA4’s event-based tracking system provides more flexibility and granularity in capturing user behavior.

Once you’ve set up your GA4 property, you can access reports by navigating to the “Reports” section in the GA4 interface. Here, you’ll find various reports providing insights into user behavior, events, and conversions.

No, Google Analytics 4 is free to use, just like Universal Analytics. However, additional features and services, such as BigQuery integration, may come with associated costs.

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