Pay Per Click (PPC) Marketing

Achieve High brand Awareness and Attract More Leads

Right Decisions for Your Brand With PPC Advertising

Engage More Clients & Rank High On Search Results


Today, the digital environment continues to grow and the number of websites is increasing rapidly. From small businesses and franchises to e-commerce companies and entrepreneurs, nearly everyone is turning to the Internet to find advertising opportunities and maximize all possible conversion paths. But as marketing opportunities increase, so do greater challenges.

Despite the accessibility of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market participants find themselves struggling and making little progress in their Internet marketing efforts.

Major challenges online companies face:

Social media marketing is also a major hurdle for many businesses. Previously, social media platforms allowed businesses to reach millions of potential customers around the world for free. Over time, social media giants began implementing advertising regulations that required advertisers to pay additional fees to get their content to their ideal customers. This is a problem because not all marketers have the ability and resources to launch and support ongoing social media campaigns at scale.

In addition to web development and social media marketing, search engine optimization (SEO) is also one of the most important aspects of increasing your brand presence. However, the problem with SEO and other Internet marketing strategies is that they require time, effort, and a relatively large capital investment to see results.

If you’re looking to instantly boost your campaign and get a quick return on investment (ROI), pay-per-click advertising can be a profitable option. Take full control of your paid search marketing activities and achieve good business results with his targeted PPC services.

SEO vs. PPC: Which is the Right Strategy for Your Brand?

Understanding your audience and analyzing their online activity is critical to determining whether PPC, organic search, or a combination of these digital marketing strategies is the best approach for your business.  



SEO is an effective way to improve organic traffic, increase brand awareness, build online trust, and gain customer trust. However, many SEO companies say it takes at least 4 to 6 months before you start seeing results from your SEO campaign. Ahref’s research also found that only 5.7% of his web pages ranked in the top 10 organic search results for the keyword within one year of publication. Additionally, even these top-performing websites took 2-6 months to rank in the top 10.
SEO takes time. This is why many marketers who rely heavily on organic search fail to achieve their marketing goals within the established timeline. If you’re looking for an online marketing approach that gives you complete control, and flexibility and promises instant results, pay-per-click marketing is the right choice.


Over the years, pay-per-click advertising has proven to be one of the best and most cost-effective online marketing strategies. PPC advertising allows businesses to control their advertising spend and get their brand in front of the right people at the right time and in the right place.

Pay-per-click marketing gives you targeted visibility, speeds up your customers’ buying process, and increases conversion rates.

In an ideal world, it would be most effective to combine SEO and PPC advertising strategies to achieve targeted results. His integrated SEO and PPC campaigns maximize visibility, drive relevant traffic, and provide long-term benefits. However, if you have limited time to promote your brand’s offerings and influence a niche market, pay-per-click internet marketing may be the best option for you.

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What is PPC?

Pay-per-click marketing is a paid search model designed to increase brand awareness, promote brand offers, and gain instant attention from specific audience segments. In PPC, the advertiser only pays each time a user clicks on her PPC ad, hence the name pay-per-click. When you hear or talk about pay per click, you usually think of Google PPC. But pay-per-click goes beyond Google Search Engine Results Pages (SERPs) and the Google Display Network. Social media sites such as YouTube, Facebook, Pinterest, and LinkedIn also use pay-per-click models.   PPC allows marketers to strategically advertise on various online marketing platforms and make their products and services highly visible to their target audience. This means that the ads you see on the Internet are pay-per-click ads.

What Are the Different Types of PPC Ads?

Now that you understand what paid search is, the next step is to understand the different types of PPC marketing campaigns that can help you build your online presence and promote your services to the right audience. Our pay-per-click advertising agency works closely with your team to identify the right PPC ads to fill your sales funnel.

There are various types of pay per click ads available, depending on your goals:

Search Ads

Search engine advertising is the most common form of paid search engine marketing. Search ads appear to potential customers who are already searching for products in your industry or brand online. These pay-per-click ads are suitable for short sales cycles or one-time campaign promotions. Our pay-per-click advertising agency recommends search advertising to businesses looking to generate strong, high-quality leads from new customers.

Display Ads

Display ads are known to reach over 90% of online users. Display ads appear on Google partner sites and are targeted to users visiting industry-related websites. Display ads make the most of photos and text to grab the attention of online users and encourage them to take action. Our pay-per-click advertising agency recommends display advertising for businesses with long sales cycles and niche or high-end customers.

Social Ads

Paid advertising on social media is the fastest-growing segment of pay-per-click advertising services. Social ads appear on social media platforms such as Facebook, LinkedIn, and Twitter. These are programmed to reach potential customers based on hobbies, networks, interests, etc., among other things. Social media advertising is suitable for brands with an active social media presence and a targeted customer approach.

Remarketing Ads

Remarketing is one of the best ways to reach high-converting customers and double your sales. Remarketing ads encourage users who have already visited your website to come back and force them to convert. Unlike search engine advertising, remarketing is relatively cheap due to less competition and highly targeted customer segments. Our PPC marketing company uses smart PPC ad formats and extensions to achieve great results from your PPC campaigns.

Google Shopping Ads

Google Shopping Ads are suitable for websites with a large number of products. These PPC ads appear in a carousel above or next to Google's main search results, allowing potential customers to see products and prices in Google SERPs before clicking on someone's website. Become. This means that each click you pay is likely to result in a conversion, assuming your target customer has already viewed all the products on offer in her Google Shopping Ad.

In-stream Ads

In-stream ads are also known as YouTube ads. These are pay-per-click ads that appear in YouTube search results, YouTube videos, and video partners on the Display Network. Recently, Facebook introduced in-stream advertising, allowing businesses to place ads in optimal slots and natural breaks in video content.

Local Services Ads

Local Services Ads follow a pay-per-lead model. This means you don't have to pay for clicks that don't lead to leads. Local services advertising only applies to a few markets, such as heating, ventilation, and air conditioning companies, electricians, plumbers, and locksmiths. Our PPC company works with local service providers to make their business more visible to their target audience.

Gmail Sponsored Promotions (GSP)

Gmail-sponsored advancements are an compelling way to create coordinate reaction leads. With GSP, you can reach out to interested prospects directly in their inboxes. Unlike YouTube ads, GSP has his Click-to-Call feature that allows prospects to call directly and convert at any point in the sales funnel.

Amazon PPC Ads

Amazon Ads is one of the increasingly popular PPC services in the online industry. Amazon PPC advertising allows Amazon sellers to increase brand awareness, increase sales, and increase store traffic by placing sponsored ads in key locations on the platform. At ITLozy, we leverage the technical knowledge and expertise of our PPC experts to plan your Amazon PPC campaigns and increase your profit margins.

Why Pay Per Click Marketing Works For Your Business

Increase brand awareness and grow your brand quickly

Pay-per-click advertising is a very powerful digital marketing strategy that helps you increase conversions and maximize ROI. His data-driven PPC management services create valuable opportunities to connect brands and customers and improve profitability.The main benefits of investing in PPC advertising services:

Low Barrier to Entry

Paid Search Marketing provides step-by-step guides to help marketers and beginners get started with ad creation. Even if you're a decade behind your competitors in acquiring pay-per-click services, you can get your campaigns up and running in no time with the help of our trusted PPC management company.

Improved Brand Visibility

Investing in PPC management services is a surefire way to get your products and services to the places your target customers spend their time. PPC advertising captures the awareness stage of your marketing funnel, making your brand visible to more potential customers and higher-converting customers.

Granular Targeting

Send targeted messages to your ideal customers based on their search behavior, online activity, and preferred platforms. Pay-per-click services prioritize the most relevant users at the point when they are most likely to make a purchase decision. Additionally, PPC allows you to connect with specific customer groups based on gender, age range, location, and other demographics.

Quick Experiment

A/B split testing for PPC advertising is an important part of pay-per-click advertising campaigns. A PPC expert will create different versions of her PPC ads and see which campaigns to launch and optimize to achieve the highest possible conversion rate.

One-time Campaign Promotions

Don't have the budget for ongoing digital marketing efforts? Pay-per-click services allow you to launch one-time promotions and run short sales cycles. Pay-per-click advertising is a cost-effective way to introduce new products and services to the online marketplace and separate your PPC campaigns based on priority.

Immediate and Consistent Traffic

PPC management works effectively with SEO to increase brand awareness and drive targeted traffic to your website. PPC is the fastest way to run paid search campaigns, start your marketing efforts, and get clicks and instant traffic from interested customers.

Trackable Data

PPC advertising services provide measurable, trackable data and take the guesswork out of campaign tracking and reporting. Google Analytics automatically tracks campaign metrics such as: B. Views, clicks, and conversions. Gain clear visibility into the performance of your pay-per-click campaigns.

Are you ready to launch a PPC search engine marketing campaign? Understand the basics of search engine marketing and discover how you can leverage the expertise of our SEM agency to increase your competitive advantage.

PPC Marketing Services

Create Engaging Ads That Generate Quantitative Revenue

Keyword Research & Analysis

Our PPC advertising company uses a variety of tools to understand customer search behavior and predict which keywords they are likely to type into the search box. We identify target keywords and categorize them based on industry relevance, search volume, and competition. Our paid search specialists continually refine your keyword list to capture your audience's interests and search intent.

Landing Page Conversion Optimization

Increase the quantity and quality of your leads with the help of a pay-per-click marketing company. We write strong headlines, use strong keywords, create engaging content, and place clear calls to action (CTAs) on landing pages. Our PPC agency integrates SEO and PPC best practices to encourage online users to take the desired action.

PPC Management

Work with us to pay per click and drive qualified traffic to your landing pages instantly, without any stress or hassle. Our pay-per-click management company handles everything from keyword research and analysis to channel strategy, PPC campaign launch, monitoring and his A/B testing pay-per-click shows. Masu. Choose our PPC company and get a conversion-driven campaign that fits your budget.

Paid Search Advertising

Get your brand at the top of search results with PPC services from a paid search agency. ITLozy's paid search specialists optimize your ad targeting strategy, identify high-value keywords, develop PPC bidding strategies, and track ROI. These practices allow our PPC marketing company to increase quality scores, click-through rates (CTR), and impression shares.

Ads A/B Split Testing

Our pay-per-click management agency performs campaign comparisons to test the effectiveness of your ads. Create different variations of page elements, such as: B. Layout, images, headlines, and CTA, to determine which version of pay-per-click ads produces the best results. The split testing results will help the PPC company optimize its next paid search campaign and improve its overall PPC performance.

Conversion Rate Optimization (CRO)

Acquire your target customers at the right time and on the right platform and move them to the bottom of your sales funnel. Our PPC agency will create engaging PPC ads, test landing page designs, and develop easy-to-use lead capture forms to improve your quality score and conversion rate. Call our paid search agency today. We will help you increase profits without increasing advertising costs.

Bing & Google Ads Management

Interact with your ideal customers across search engines and drive more traffic and online revenue. His PPC specialists at ITLozy conduct detailed PPC audits to ensure your products and services reach your audience segments. Optimize your PPC ads for any platform, improve SEM targeting, and increase engagement rates with site link extensions.

Social Media Advertising

Approximately 56% of online users use social media sites to conduct product research. Invest in pay-per-click advertising services to increase brand awareness, reduce marketing costs, and stay in the attention of potential customers. Our pay-per-click specialists identify your target groups, analyze their social media behavior, and use images, videos and text to increase customer reach and brand engagement.

Nextdoor Advertising

Our pay-per-click management company uses Nextdoor ads to connect your brand with local customers and increase conversions in your sales funnel. We bill and manage your Nextdoor business pages, create professional ads tailored to your customers, and create landing pages specifically for your Nextdoor web traffic. Our pay-per-click specialists also have analytics and measurement systems to track metrics and improve campaign results.

Remarketing Campaigns

Target specific visitor segments through remarketing and achieve more cost-effective results. Our PPC management agency identifies your company's best-performing campaigns, creates remarketing ads for high-value customers, and develops website visitors who have already expressed purchasing intent. To do. Set optimal frequency limits for your remarketing campaigns to limit the number of times your PPC ads are shown to the same users and reduce your marketing costs.

YouTube Ads

Create memorable YouTube ads and connect with potential customers through a more targeted YouTube video marketing approach. Our PPC management company explores advanced YouTube targeting options, sets up video remarketing campaigns, and incorporates a wow factor into your in-stream ads. We create YouTube ads that tell a unique story and resonate with your audience.

Amazon PPC

Amazon Ads is one of the increasingly popular PPC services in the online industry. Amazon PPC advertising allows Amazon sellers to increase brand awareness, increase sales, and increase store traffic by placing sponsored ads in key locations on the platform. At ITLozy, we leverage the technical knowledge and expertise of our PPC experts to plan your Amazon PPC campaigns and increase your profit margins.

Works with pay-per-click management

Why ITLozy's PPC Services Are Better Than Others

Leverage Our Technical Expertise to Grow Your Customer Base

ITLozy Internet Marketing Agency is a recognized pay-per-click company dedicated to your success. We bring years of expertise and industry experience to every pay-per-click campaign we manage. From PPC audits and account setup to ad management and campaign monitoring, we’re 100% committed to improving your online performance.

When you hire our pay-per-click marketing agency, you can expect:

Comprehensive PPC Audit

Our PPC advertising agency ensures that every aspect of your PPC campaign meets your goals and complies with industry regulations. We perform a detailed PPC audit to identify potential issues with your campaign, adjust your strategy, and make your campaign more effective.

Detailed Reporting

As your own pay-per-click marketing company, we keep you up-to-date on your online activity and campaign progress. We provide custom campaign reports covering Google Analytics results, keyword rankings, and overall campaign performance.

Certified Google Partner

ITLozy is a proud member of the coveted Google Partners list. Our PPC agency is made up of a team of certified Google Ads PPC specialists with extensive industry experience and digital marketing knowledge. Work with our PPC experts to get results-driven Google PPC campaigns that grow your business.

Customer-Focused PPC Company

Our PPC advertising agency believes that your voice matters, and we work hard to make sure you hear it. As part of your initial consultation, we will determine your marketing goals and the performance of your existing campaigns and provide data-driven recommendations.

Multi-Location PPC

Does your company serve multiple locations and a diverse customer base? Our PPC management company offers multi-location PPC management to maximize your ad spend and deliver custom PPC ads to your target audience. Develop the structure. Organize your PPC campaigns , and create personalized ad copy.

Dedicated Pay Per Click Specialists

At ITLozy, we make the technical, complex, and overwhelming process of search marketing as easy as possible. When you sign up with a pay-per-click company, you'll be provided with a single point of contact to manage your PPC campaigns and answer any questions you may have.


PPC is an abbreviation for Pay Per Click. This is a digital marketing tactic that generates web traffic to your website. Advertisers pay a small fee each time a user clicks on an ad. Search engine advertising is the most common form of he PPC. However, many other platforms such as social media giant Facebook also offer his PPC advertising model. You can promote your business in search results, on your website, and on social media platforms. PPC ads can include text, images, and videos.

Ads that appear in search results are targeted to specific users and often account for nearly half of all page clicks. Users who click on paid ads typically make decisions and are more likely to purchase your product or service than organic visitors. With PPC advertising, your ads are targeted to users online who are searching for your type of business.

The cost of running a PPC advertising campaign varies. Various cost factors include industry, industry, and business size. These will affect the pricing of your PPC advertising campaign. Prices can also be affected by the type of strategy you employ. However, if you are a small business, you can expect to pay up to $5,000 per month. This price includes both advertising costs and the professional services of your chosen PPC agency.

PPC costs should be calculated based on bids, targeting, and ad quality. The amount you are willing to spend to get someone to click on your ad is called your bid. When you bid on an ad auction, the highest bidder wins. Therefore, you may end up paying less than your bid, but never more. Targeting factors include every aspect of your target, from the keywords you’re ranking for to your audience demographics. The more competitively you want to address your target group, the higher your costs will be. For example, bidding on highly competitive keywords will result in higher cost-per-click (CPC) and therefore higher bid costs. Google also monitors the quality of your ads. High-quality ads can often save you money because Google will rank your ads higher than competitors with lower-quality ads. Understanding and considering all these factors will determine your PPC budget.

PPC may be a adaptable online publicizing strategy that lets you make a budget and alter it at any time fundamental. Most imperatively, you’ll be able target your perfect group of onlookers straightforwardly, which is outlandish with conventional publicizing or advanced showcasing campaigns. The bits of knowledge gathered from the data followed from PPC campaigns is priceless since it gives you distant better;a much better;a higher;a stronger;an improved”>a much better thought of your users’ behavior. Your paid promoting campaigns show up ahead of all natural comes about in look comes about, making a difference you to

instantly outrank your competitors and back your look motor optimization (SEO) endeavors.

our satisfied client
Shams W.Pawel Founder & CEO of XpeedStudio

“Collaborating with the ITLozy team has proven to be an exceptionally enjoyable journey! Their commitment and enthusiasm for their work shine through in their unparalleled customer support and careful consideration of our business's unique requirements. We anticipate a enduring and successful partnership ahead!”

Jon Carron Founder & CEO of Maratona

“These individuals are phenomenal. Their assistance has propelled our business growth, and now our primary challenge is managing an abundance of business – a situation we consider ideal. Thanks to ITLozy, we are precisely where we aimed to be. Appreciate it, folks!”

Coper Niks Founder & CEO of Lamcoard

“ITLozy has been an indispensable blessing, surpassing our expectations in every aspect. They embody honesty, directness, and promptly address all your needs. Their reliability is unquestionable, and you can confidently count on them. Above all, they follow through on all their commitments without any unnecessary complexity.”

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